In this report, you will learn:

  • How consumers perceive and whether they care about sustainability in certain product categories.
  • How consumers’ perceptions and willingness to pay more for “green” products vary across generations.
  • How brands can incorporate sustainability research on consumer preferences into their product research roadmaps.

Discover more about Highlight's
product testing expertise

Research & Development

With quick turnaround times, ample consumer targeting, and reliable data collection methods, Highlight makes it easy for anyone involved in the research and development process to get the most out of their testing efforts. Deploy custom questionnaires and surveys to large target audiences to gain powerful insights into consumer preferences more quickly than ever before.

Consumer Insights

Highlight's in-home product testing platform is an ideal solution for those working in consumer insights at CPG companies. With our platform, you have the ability to quickly and easily conduct quality research with a comprehensive panel of highly-engaged participants.

Brand Manager

Our platform is the perfect tool for brand managers who need to quickly and accurately identify consumer preferences. Easily gather valuable insights from customers, such as quantitative metrics, qualitative feedback, and purchase intent ratings to help you focus on developing a successful product strategy for maximum return on investment.


By collecting data from consumers in-home, the Highlight platform allows you to create more accurate product claims and substantiate them with evidence from real people. Gain deeper knowledge about your target audience to create more personalized campaigns, refine your messaging, and develop products that appeal to consumers on a deeper level.

Technical Insights

By combining advanced technology and real-time data dashboards, technical insights professionals can get reliable insights faster than ever before. No need to worry about waiting around for results or missing out on crucial product validation - spot trends and catch any potential problems early on in the development process.

Trusted by industry leaders and disruptors