Sensory & Taste Testing Perfected with Fast, Effective and Reliable Data.
Experience fast, high-quality sensory and taste testing insights with the Highlight platform.
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Highlight
Director of Sensory
Lauren Rappaport
“The most crucial component of consumer testing is bringing in the authentic voice of the customer. There is no better way to predict how people are going to react to a product in market.”
Your end-to-end solution for impactful sensory testing.
Begin with a vision - pinpoint market gaps and consumer desires for innovative products.
Shape your ideas into reality -leverage concept testing research to validate your ideas with direct feedback, which is crucial for cosmetics market research, pack testing, and more.
Achieve confidence in your market readiness - surpass consumer and retailer expectations with data-backed launches, using product claim testing and substantiation to ensure success.
Hone insights, post-launch - dive into feedback to guide improvements, including establishing key occasions and benchmarks. A key way to leverage iHut testing for reliable consumer goods insights.
Elevate your product's appeal - enhance your product and its positioning with real-world use feedback, refining strategies, package testing services, and mitigating alienation through in-context research.
Broaden your product's horizon - explore new potential markets, extensions, and retail readiness with iHut insights.
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Customer testimonials
See what some of our clients are saying about us
"Highlight gives product testing at home a fresh look and feel. It's not only the turnaround of the results but also the pragmatic approach of the Highlight Platform to make it happen for the client in the best possible way."
"The Highlight platform allows the team to collaborate and build their studies quickly and seamlessly with the Highlight team so everything is right the first time."
"The Highlight Platform was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost-efficient manner and Highlight delivered on that and beyond. The online dashboard was easy to use and enabled me to monitor the results in real time so I could keep my team informed throughout the study."
"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring products to detailed reporting with speed, thoroughness, and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."
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"When we set out to make some changes to our main product line, we knew that we needed to get these updated bars in as many hands as possible in order to fully validate that our improvements were, in fact, improvements. The platform helped us immensely to shape the scope of the project, identify our target market, whittle our surveys down to the critical questions that we needed to answer, and to organize the data in a helpful and digestible way. Definitely will be using their platform again in the future!"
Connect with Highlight to maximize your product's potential with our strategic array of in-concept learning offerings. Let's drive your success together.